Introduction
Shopify merchants operating in Vietnam face a specific challenge: Shopify Payments is not currently available in the region. This means you must rely on third-party providers to process transactions and manage local currency. Navigating the landscape of local providers like Payoo, OnePay, and MoMo requires a clear strategy to maintain high conversion rates and low transaction fees. Install HidePay from the Shopify App Store to start controlling which payment options your customers see. (HidePay — free to install)
We designed HidePay to help merchants take back control of their checkout experience in markets where Shopify Payments isn't an option. Our tool allows you to manage how these third-party gateways appear to your customers. This article explains the most effective payment gateway options for Vietnam and how to optimize them for your store. Learn more about the app and why merchants use it in our product announcement on the Nextools blog. (Introducing HidePay for Shopify)
You will learn which gateways support the Vietnamese Dong (VND) and how to structure your checkout to reduce abandonment. We also cover practical methods for managing Cash on Delivery (COD), which remains a dominant force in the Vietnamese market. By the end of this guide, you will have a clear blueprint for a high-performing checkout in Vietnam.
The Payment Landscape in Vietnam
The Vietnamese e-commerce market is unique because of its rapid shift toward digital wallets while maintaining a strong reliance on cash. Most shoppers expect a mix of international credit cards, local ATM cards, and mobile wallets. If your checkout only offers standard credit card fields, you likely lose a significant portion of the local market.
The State Bank of Vietnam has pushed for increased digital adoption. This has led to the rise of several powerful local gateways. These providers bridge the gap between Shopify's global infrastructure and Vietnam's local banking networks.
The Shift to Digital Wallets
Wallets like MoMo, ZaloPay, and VNPay are no longer optional. They are often the preferred method for the younger, tech-savvy demographic that drives e-commerce growth. These wallets offer fast, QR-code-based payments that shoppers find more convenient than typing in card numbers.
The Persistence of Cash on Delivery
Despite the rise of digital options, Cash on Delivery remains the most trusted method for many shoppers. It provides a sense of security for first-time buyers who want to inspect the product before parting with their money. However, for the merchant, COD represents a significant logistical risk and a higher rate of refused deliveries.
Top Shopify Payment Gateways for Vietnam
Since you cannot use Shopify’s native payment processor, you must select one or more third-party providers from the Shopify App Store. Here are the most reliable options currently available for the Vietnamese market.
Payoo
Payoo is one of the most established payment intermediaries in Vietnam. It supports a wide range of payment methods, including international credit cards (Visa, Mastercard, JCB), local ATM cards, and payments at physical convenience stores.
Using Payoo allows you to tap into a massive network. Shoppers who are uncomfortable with online banking can generate a code and pay at thousands of physical locations across the country. This makes it an excellent choice for stores targeting a broad demographic beyond major urban centers.
OnePay
OnePay is widely considered the leading gateway for credit card processing in Vietnam. It provides a stable connection for international cards and local bank transfers. Many luxury and high-growth brands choose OnePay for its reliability and relatively straightforward integration process with Shopify.
OnePay also offers a high level of security compliance. This is crucial for building trust with customers who may be wary of online fraud. It supports 3D Secure transactions, which helps protect you from unauthorized chargebacks.
Alepay (by NganLuong)
Alepay is a popular choice for merchants who want to offer installment plans. In Vietnam, "Mua ngay, tra sau" (Buy Now, Pay Later) is growing in popularity for high-ticket items like electronics and furniture. Alepay integrates with many local banks to offer 0% interest installments, which can significantly increase your average order value.
PayPal
For stores selling to both local and international customers, PayPal is a mandatory addition. While it is less commonly used for domestic transactions in VND, it is the gold standard for international shoppers. Keep in mind that PayPal often requires you to price your items in a supported currency like USD, which may require a currency converter at checkout.
Hide, sort, and rename Shopify payment methods using powerful conditions. Customize your checkout and control payment options with HidePay.
Integrating Local Wallets
While the gateways mentioned above handle cards, you may want a more direct integration for local wallets. Some providers offer all-in-one solutions, but others require separate setups.
MoMo
MoMo is the dominant digital wallet in Vietnam. Integrating it directly or through a gateway like OnePay ensures that your customers can pay by simply scanning a QR code on their screen. This reduces the friction of the checkout process, especially on mobile devices where most Vietnamese e-commerce happens.
VNPay-QR
VNPay is unique because it is integrated into the mobile banking apps of almost every major bank in Vietnam. When a customer chooses VNPay, they use their bank's own app to scan a QR code. This leverages the trust the customer already has in their bank, leading to higher completion rates.
Challenges of Using Third-Party Gateways
Using third-party gateways instead of Shopify Payments introduces a few complexities. You need to be aware of these to ensure your margins stay healthy.
Transaction Fees
Shopify charges an additional transaction fee for using third-party gateways. This fee depends on your Shopify plan. You must factor this "Shopify fee" on top of the percentage charged by the gateway provider (like OnePay or Payoo).
Redirection at Checkout
Most third-party gateways in Vietnam use a "redirection" model. This means that when a customer clicks "Complete Order," they are taken away from your Shopify site to the gateway’s secure page. Once the payment is finished, they are sent back to your thank-you page. While this is standard, it can sometimes cause a slight drop in conversion if the gateway page loads slowly.
Currency Management
Shopify allows you to display prices in VND, but not every gateway supports settlement in VND through the Shopify API. You must verify that your chosen provider can handle the currency correctly without forcing an unnecessary conversion back to USD, which can result in hidden FX fees for the customer.
Optimizing the Vietnamese Checkout Experience
Setting up a gateway is only the first step. To maximize your revenue, you need to control how these options appear to different customers. This is where we see merchants find the most success. For step-by-step instructions on hiding, sorting, and renaming payment methods, refer to the HidePay setup guide in our documentation. (Hide, Sort or Rename Payment Methods with HidePay)
A cluttered checkout with five different icons for various wallets and cards can overwhelm a buyer. You need a way to organize these options based on the shopper's behavior and the items in their cart.
Sorting for Local Preference
If you offer both PayPal and a local gateway like OnePay, you should ensure that OnePay appears first for customers located in Vietnam. Most Vietnamese shoppers do not have a PayPal account. If they see PayPal as the primary option, they might assume you don't accept local cards and leave the site.
The app we built allows you to reorder these options. You can place your most popular local wallet or card provider at the top of the list. This guides the customer toward the path of least resistance.
Renaming for Clarity
Sometimes the default name provided by a gateway is confusing. For example, a gateway might be labeled "OnePay - Local ATM" in your admin. To a customer, this might not be clear. You can use the tool to rename this to "Local Bank Transfer & QR Code (MoMo/ZaloPay)" to make it immediately obvious what the option entails. Clearer labeling leads to higher trust and fewer abandoned checkouts.
Managing Cash on Delivery (COD) Risks
COD is a double-edged sword in Vietnam. You need it to capture the full market, but it can destroy your margins through "boom" orders (fake orders) and high return rates.
Hiding COD for High-Value Orders
If you sell high-value items, such as expensive jewelry or premium electronics, you may not want to offer COD. The risk of carrying a high-value item to a customer who then refuses to pay is too great.
You can set a rule to hide the COD option whenever the cart total exceeds a certain amount; see the documentation on using cart attributes and cart value conditions to build that rule. (Hide Payment Methods Using Cart Attributes)
Using Customer Tags for Trusted Buyers
You can reward your repeat customers by offering them more flexible payment options. If a customer has successfully completed three orders with you, you can tag them as "Trusted" in Shopify. Our app can then be configured to show the COD option only to customers with that specific tag. New, unverified customers would be required to pay online first. This strategy significantly reduces your overall return rate.
Geographic Restrictions for COD
Logistics costs in Vietnam vary greatly between major cities like Ho Chi Minh City or Hanoi and remote provinces. You might find that COD is only profitable in cities where your delivery partner has a strong presence.
By using geography-based rules, you can hide the COD option for specific zip codes or provinces where delivery is too expensive or unreliable. This ensures you only offer cash payments in areas where you can afford the risk of a return. For guidance on hiding payment methods based on shipping method or delivery type, see the shipping-method-specific help doc. (Hide by Delivery Method Type)
How Native Shopify Functions Improve Performance
When you customize your checkout, the technology behind the solution matters. In the past, merchants had to use complex "Script Editor" workarounds that could slow down the checkout or break during Shopify updates.
HidePay is built on Native Shopify Functions. This is a technical shift that allows our logic to run directly on Shopify’s servers rather than as a separate script on your storefront. For a merchant in Vietnam, this means your checkout remains fast and stable, regardless of the customer's internet connection. To learn more about the difference between scripts and functions and how to migrate, check out SupaEasy. (SupaEasy on the Shopify App Store)
Because it is a "Built for Shopify" certified app, it meets the highest standards for performance and security.
Step-by-Step Optimization Strategy
If you are setting up or refining your Vietnamese Shopify store, follow these steps to ensure your payment setup is optimized for conversion.
- Select a Primary Local Gateway: Choose OnePay or Payoo to handle local bank cards and credit cards.
- Add a Wallet Integration: Ensure MoMo or VNPay is available, either through your primary gateway or as a separate integration.
- Set Up COD with Guardrails: Don't just turn COD on for everyone. Use our app to hide it for high-value orders or specific remote regions.
- Order Your Methods: Put the most popular local option (usually a wallet or local card) at the top of the list.
- Audit Your Labels: Rename your payment methods to ensure they use terms that local Vietnamese shoppers recognize and trust.
Key Takeaway Callout
Actionable Insight: Do not offer Cash on Delivery to everyone. Use rules to limit it to orders under 2,000,000 VND or to customers who have previously purchased from you. This simple change can reduce your order return rate by up to 30% in the Vietnamese market.
The Role of Express Checkout Buttons
Shopify often automatically adds "Express Checkout" buttons like PayPal, Apple Pay, or Shop Pay to the top of your checkout. While these are great for Western markets, they can be distracting for Vietnamese shoppers.
If these buttons aren't being used by your local audience, they take up valuable space on the mobile screen. We provide the ability to block these express buttons based on rules. If a customer is browsing from Vietnam, you can hide the Apple Pay button to clear the way for local payment methods that actually convert. (See the help doc on hiding Express Checkout buttons.) (Hide the Express Checkout with HidePay)
Improving B2B Checkout in Vietnam
If you run a wholesale or B2B business in Vietnam, your payment needs are different. Your clients likely prefer bank transfers or net-30 terms rather than paying by credit card at the time of order.
You can use customer tags to identify your B2B clients. When one of these clients logs in, the app can hide all retail gateways and show only the "Bank Transfer" or "Invoice" option. This provides a professional, tailored experience for your high-volume partners without cluttering the checkout for your retail customers.
Global Expansion from Vietnam
Many Vietnamese merchants use Shopify to sell to international markets like the USA, Europe, or Australia. In this case, your payment strategy must be bifurcated.
You need a setup that recognizes where the customer is located. For a customer in California, you want to show PayPal, Stripe (if available via an international entity), and Apple Pay. For a customer in Da Nang, you want to show MoMo and local bank cards.
Using geography-based rules, you can create a truly global checkout. You don't have to choose between a "local" store and an "international" one. You can offer the best possible payment gateway for every single visitor, no matter where they are in the world.
If you’re also optimizing shipping rules alongside payments, consider pairing HidePay with HideShip or the bundled HideSuite to manage both payments and shipping in a unified workflow. (HideSuite — bundle for smart Shopify merchants)
Conclusion
Success in the Vietnamese market requires more than just a great product. It requires a checkout experience that respects local preferences and manages regional risks. By selecting the right third-party gateways and using a tool like ours to refine how they appear, you can build a checkout that feels native to your customers.
Optimizing your payment methods is a continuous process. As digital wallets evolve and consumer trust shifts, your checkout rules should adapt. Start by organizing your current options and protecting your margins from the risks of unrestricted COD.
You can take full control of your checkout today — try HidePay on Shopify to start building a more efficient, high-converting payment experience for your store in Vietnam. (try HidePay on Shopify)
FAQ
Is Shopify Payments available in Vietnam?
No, Shopify Payments is not currently supported for businesses located in Vietnam. Merchants must use third-party payment gateways such as OnePay, Payoo, or Alepay to accept payments in Vietnamese Dong (VND) or other currencies.
What is the most popular payment method in Vietnam?
While Cash on Delivery (COD) remains very common, digital wallets like MoMo and VNPay-QR have seen massive growth. For online credit card processing, OnePay and Payoo are the leading choices for most Shopify merchants.
How can I reduce the risk of Cash on Delivery (COD) orders?
You can reduce risk by setting rules to hide the COD option for high-value carts or specific geographic regions. Using HidePay allows you to only show COD to "trusted" customers who have been tagged in your Shopify admin after successful past purchases. For implementation details, see the cart-attribute guide. (Hide Payment Methods Using Cart Attributes)
Can I show different payment methods to customers in Vietnam versus international customers?
Yes, you can use geography-based rules to customize your checkout. This allows you to show local options like MoMo to shoppers in Vietnam while displaying international options like PayPal or credit card gateways to shoppers in other countries.
Further reading and tools:
- Learn more about Nextools apps and how they work together on the Nextools site. (Nextools homepage and apps)
- If you need to block or validate orders in addition to hiding payment methods, consider CartBlock for checkout validation. (CartBlock on the Shopify App Store)